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Introduction to digital marketing
In addition to digital signage and technology that may not be connected to the internet. It can range from anything as complex as automated email marketing initiatives all the way down to the content choices on your website’s blog.
Now, you know what isDigital marketing is the practice of promoting products or services with the help of digital devices and technology.
In simple words, digital marketing is any form of marketing that occurs online with the help of mobile, laptop, internet, etc. digital marketing, so let's proceed and know the types of digital marketing.
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Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Types of digital marketing
There are several types of digital marketing that businesses can leverage to increase the demand for their products and services. Here are some popular digital marketing types:
- Search Engine Optimization (SEO) — SEO is the practice of improving ranking within major search engines to increase online traffic.
- Search Engine Marketing (SEM) — SEM leverages paid online advertising to increase website visibility within search engines. SEM is often used in conjunction with SEO.
- Pay-Per-Click (PPC) — PPC is an online method for advertising where a business only pays for its ads when a person clicks on them.
- Social Media Marketing (SMM) — SMM is the practice of using social media channels to promote business products or services. The use of social media influencers, often referred to as influencer marketing, is prevalent in SMM.
- Email Marketing — Email marketing enables businesses to send branded, promotional content directly to prospective customers via email. The use of automated newsletters is common in this context.
- Affiliate Marketing — Affiliate marketing is a performance-based exercise that enables revenue sharing and pay-per-sale (PPS) compensation within a common network.
- Content Marketing — Content marketing refers to the publishing and distribution of text, video or audio materials to customers online. Blogs, videos and podcasts are common ways for businesses to engage in content marketing.
- Native Advertising — Native advertising involves blending marketing materials into a medium, making the underlying message and marketing purposes equally important. Sponsored content, in which one business posts its own content
